Impact: Created hero visual assets and set design that became central marketing content for the Legends Evolve Dragon toy launch campaign, establishing the aesthetic foundation for both video commercials and still product photography.
Role: Collaborated closely with Production Designer from concept through execution, providing art direction, product styling, and hands-on fabrication for key campaign elements.
Outcome: Delivered distinctive, product-focused visual environment that effectively communicated toy features and brand identity across multiple marketing touchpoints.
The Product Island
Key Contributions:
Conceptual Development: Provided rough conceptual drawings and visual direction for the toy island, translating product marketing objectives into executable set design
Hero Product Environment Design: Designed and built the signature "product island" set piece that served as the primary backdrop for hero product shots across video and still photography in the campaign
Art Direction & Color Strategy: Assisted in direction of color palette and spatial layout for the yard set environment, ensuring visual cohesion and brand alignment
Lighting Design Collaboration: Collaborated on lighting approach that strategically accentuated and activated the toy dragon's signature luminescent wing feature, enhancing product differentiation in marketing materials
Creative Partnership: Served as creative sounding board throughout production, offering feedback on art direction and execution approaches to ensure tasteful, age-appropriate treatment that would excite the target audience
On-Set Art Direction: Present throughout shoot to ensure creative vision translated to final captured content
